A report for Focus on the Global South by Isabelle Delforge
From small farms to fast food chains and supermarkets
The fast food retailer Kentucky Fried Chicken requires chickens that weigh exactly two kilograms in order to fit the size of the portions. Some segments of the Japanese market want okra with 5 ridges on the fruit while others require 7 ridges. Baby corn exported to Europe and Japan must be between 4 to 7 cm long. On the global food market, varieties, shapes and colours are now increasingly standardised and food safety regulations are becoming extremely strict.
Jenina Joy Chavez
By Jonathan Cornford