The stories surrounding the presidential candidates in the 2010 elections are as important as their political agenda and campaign platforms. Filipinos love to tell, hear and make stories, whether these are factual, or are in the form of gossip or image-building fabrications; even journalism is about the telling and retelling of stories--not just about putting together facts--and knowing how to frame these stories to create impact on the readers. Also, in a society that has penchant for drama, as seen in the popularity of formulaic movies and in recent years the telenovelas, the narratives that came out about the candidates, notwithstanding the veracity of some, can have as much impact on voters as the candidates' stands on issues.
As this is coming out at the end of the campaign trail, the article focuses on the narratives about the candidates who are now the main contenders in the presidential race as far as the recent surveys are concerned. These three were also the most written about in terms of their colorful, even checkered, personal stories.
The Anti-heroHe is the son of his parents; the one who will ensure that their legacies continue to live on. Noynoy Aquino's candidacy rode on the memory of the martyrdom of Benigno Aquino, Jr. and the presidency of Cory Aquino as well as her image as the icon of democracy, especially after she stepped down as president. It would become apparent however that this legacy narrative is not always desirable because not everyone has the same memory of what Cory Aquino's presidency bequeathed to the nation. Cory, in fact, became a more popular icon as citizen Cory when she joined rallies against perceived enemies of democracy, particularly those who wanted to change the Constitution for their self-serving political interests.